She sported beloved artist Frida Kahlo’s unibrow in Frida… And, now Salma Hayek is flaunting a mustache in her latest project.

The 45-year-old Mexican actress appears in the brand new campaign from the “got milk?” people called The Breakfast Project.

The promotion aims to aims to makeover our mornings by urging Americans to begin their day with milk, especially since breakfast is the meal most likely to be skipped.

Even though Hayek is wearing the signature “got milk?” mustache, The Breakfast Project marks the biggest change in the campaign’s 17-year history by changing the focus to breakfast.

This is the first time that the campaign will use one celebrity (Hayek) to do bilingual TV commercials. Hayek will appear in three print ads and two TV spots, directed by Hollywood cinematographer Wally Pfister.

And, even though she has a 4-year-old daughter of her own, the little girl seen peeking out from that cereal bowl is an actress, not Valentina.