Farruko is celebrating the new Latin urban movement…

The 23-year-old Puerto Rican reggaeton singer-songwriter, whose real name is Carlos Efrén Reyes Rosado, will join J Balvin, Nicky Jam, Justin Quiles and Plan B at the “New Latin Urban Movement” panel discussion taking place during the Billboard Latin Music conference on Wednesday, April 29.

The session will be moderated by Alex Sensation, the well-known New York radio personality and DJ who’s been a trend-setter for Latin dance and urban music in the U.S.

The panel brings together a new generation of names in urban Latin music who have performed phenomenally well on the charts in the past year.

Farruko, the featured act on “6 AM,” who as a solo act has also remained a fixture on the charts. Farruko’s current single, “Lejos De Aquí” is currently No. 4 on Billboard‘s Latin Rhythm Airplay chart while his album Los Menores (Venevision) debuted at No. 1 on Billboard‘s Top Latin Albums chart.

J Balvin’s single “6 AM” spent 10 weeks at No. 1 on the Latin Rhythm Airplay chart in 2014. His follow-up, “Ay Vamos,” spent 16 weeks at No. 1 on the same chart. Balvin has been touring with Enrique Iglesias and Pitbullsince last year and is a 12-time finalist for the Billboard Latin Music Awards.

Nicky Jam, the most senior of the panelists, has returned to the charts after a hiatus of many years, armed with new music and a new Colombian production team.  Earlier this month, after multiple forays into the charts, he signed with Sony Music U.S. Latin.

Meantime, New York-based duo Plan B took back old-school reggaeton to the top of the charts last year with their album Love & Sex, which reached No. 1 on Billboard’s Top Latin Albums chart. Rounding off the panel is newcomer Justin Quiles, who made it onto the Billboard charts for the first time last year, with his single “Maria,” charting on Billboard’s Latin Rhythm Airplay chart, Tropical and Pop Airplay charts.

The Billboard Latin Music Conference will take place April 27-29 at the Ritz Carlton in Miami Beach. To register for the Billboard Latin Music conference, visit BillboardLatinConference.com.