When it comes to the advancement of women, Salma Hayek says its chime for change…

The 46-year-old Mexican actress has joined forces with Beyoncé and Frida Giannini to launch Chime For Change, a global campaign aimed at promoting women’s leadership. Hayek and the women appear in a public service announcement.

Founded by Gucci, Chime for Change is a community of people working to promote education, health and justice for every girl, every woman, everywhere.

The initiative will serve to collect funds that help to finance projects that allow girls and women to share their histories of successes, inspiring others to strive for their dreams.

Other celebrities involved in the project include Julia Roberts, Meryl Streep and Jada Pinkett Smith.